Rob Austin Racing (RAR) is a marketing phenomenon in the Dunlop British Touring Car Championship – Britain’s premier motor racing championship and also one of the UK’s biggest sporting arenas. As a family run privateer team RAR entered the BTCC in 2011 and has expanded to two cars driven by Rob Austin and Hunter Abbot. Visibly on race weekends the team attracts one of the largest followings around its pit garage, its paddock hospitality and among the passionate trackside fans. Each BTCC race event on average attracts Premier Division-sized trackside crowds of c.37,000 people and ITV4’s live race day coverage plus mid-week highlights plays to around 20 million people per year!
ERA have the opportunity to take full advantage of the Rob Austin Racing team’s excellent hospitality at BTCC race events which for sponsors and guests include personal Q&A sessions plus VIP tours of the team’s pit garage, cars and even the race grid itself – as the cars assemble for the race start in front of the live TV cameras.
Sean Baker, commercial director at ERA said “We are delighted to be sponsoring Rob Austin Racing and be able to give some of our clients a fantastic day out! With our sponsorship we will be able to take clients to one of the 10 high profile racing locations across the country in 2016 for an experience to remember.”