Artificial Intelligence is no longer just hype – it’s rapidly reshaping how content is created, managed, and delivered in media and entertainment. From generative design and virtual production to automated editing and predictive audience insights, AI is transforming workflows at every stage of the creative process.
But with these opportunities come new challenges: massive compute demands, ever-growing datasets, and the need for scalable infrastructure that can keep up with innovation.
That’s where ERA come in.
The AI Shift in Media Workflows
Studios are already using AI to:
- Accelerate VFX and animation with AI-assisted tools that cut production times.
- Generate hyper-realistic assets on demand, saving hours of manual design.
- Automate editing and tagging of video content, speeding up post-production pipelines.
- Enhance creativity with AI co-pilots, helping artists experiment with new styles and ideas.
These breakthroughs require more than traditional IT setups. They need on-demand, high-performance infrastructure that can scale instantly.
Our Role: Enabling AI-Driven Creativity
We provide Infrastructure-as-a-Service (IaaS) purpose-built for the demands of AI in media and entertainment:
Remote Workstations
GPU-powered desktops that give your artists and data scientists the performance they need, anywhere in the world. Perfect for AI-assisted editing, design, and real-time collaboration.
Burst Rendering
Scalable rendering power on demand. Whether training models or running AI-powered simulations, our cloud resources scale quickly – no more waiting for machines to free up.
Intelligent Storage
AI thrives on data. Our high-throughput, secure storage is designed for data-heavy AI pipelines, with seamless access for training, asset management, and collaboration.
Disaster Recovery
Your datasets and models are your intellectual property. We safeguard them with enterprise-grade resilience and recovery – ensuring business continuity, even under pressure.
Why AI Studios Choose Us
- Speed to Market – Spin up infrastructure quickly to keep pace with AI innovation.
- Global Collaboration – Empower distributed teams to work on shared AI pipelines securely.
- Cost Control – Scale resources up and down as projects demand, paying only for what you use.
- Proactive Support – Real-time troubleshooting and monitoring to minimise downtime and maximise productivity.
Looking Ahead: The Future of AI in Media & Entertainment
As AI adoption accelerates, studios that succeed will be the ones with the infrastructure to support experimentation, scale, and speed. Whether you’re testing a new generative workflow, expanding AI-assisted post-production, or scaling up for a blockbuster project, we provide the foundation you need.
