Inclusion Begins with Opportunity

True inclusion is about more than who is in the room. It’s about who is able to participate at all.

For too long, access to professional-grade infrastructure has been constrained by geography, cost and physical proximity. This has limited opportunity and narrowed the creative voices able to contribute.

Flexible, cloud-based infrastructure can help remove those barriers enabling teams to collaborate globally, work remotely and build careers without needing to be in a single location.

Inclusion means removing barriers – not just inviting people in.  When infrastructure adapts to people, rather than people adapting to infrastructure, creative work becomes more accessible and more diverse.

Equity Means Designing for Different Realities

Equity recognises that not all studios, teams or creators start from the same place.

Some organisations need to scale rapidly for short bursts. Others need predictable performance without long-term financial risk. Infrastructure that forces a one-size-fits-all model often favours scale over sustainability.

Consumption-based, on-demand services create a fairer foundation allowing organisations to pay for what they use, when they need it, without unnecessary overhead.

Equity is not about sameness, it’s about fairness.  By enabling studios of all sizes to access the same core capabilities, technology can support a more balanced and resilient creative economy. 

Regeneration Over Reduction

Sustainability isn’t just about doing less harm. It’s about actively contributing to healthier systems over time.

In the creative industries, regeneration means rethinking how resources are consumed – from energy and storage to space and travel. It means designing workflows that scale intelligently, rather than permanently expanding physical infrastructure.

Regeneration asks a bigger question: how do we give more back than we take?

Remote pipelines, dynamic storage and on-demand compute allow studios to reduce physical footprint, optimise energy use and support greener production without compromising creative ambition.

Technology Should Serve People, Not the Other Way Around

When systems are rigid, complex or unreliable, they place unnecessary strain on creative teams. When they’re well-designed and well-supported, they fade into the background enabling focus, flow and collaboration.

At ERA, our support-first approach reflects a simple belief: technology exists to empower people, not replace them.

Good infrastructure is felt in its absence, not its presence.  This philosophy shapes how we design, deliver and support our services every day.

Why the B Corp Movement Matters

The B Corp movement provides a framework for turning values into action.

By committing to high standards across governance, workers, community, customers and the environment, B Corps acknowledge that long-term success depends on shared responsibility and accountability.

Profit and purpose are not opposites – they’re partners.  Becoming a Certified B Corporation is a formal commitment to continuous improvement, transparency and positive impact – not a marketing badge or a finish line.

A Shared Responsibility for the Future

An inclusive, equitable and regenerative creative ecosystem cannot be built in isolation.

It requires collaboration between studios, technologists, partners and suppliers, all aligned around the idea that how we work matters as much as what we produce.

The future of creativity depends on the choices we make today.  We’re proud to stand alongside other B Corps and industry partners working toward a creative sector that supports people, protects the planet and enables creativity to thrive for generations to come.