Based in East London, Panoply is a creative studio focused on crafting engaging experiences for advertising, broadcast, digital and print. It serves a diverse range of clients, including Louis Vuitton, Mercedes-Benz, Anagram Films and Amazon Studios.
Before the onset of the global pandemic, Panoply’s creative director Mark Lindner was already planning to embrace a remote working model, with team members spread across the country and more talent leaving London in the wake of Brexit.
As part of this transition, the company wanted to implement third-party hosting and managed services for its production and storage requirements. This path would provide the necessary remote access capabilities and make it easier for Panoply to augment or reconfigure its media management provision as needs evolve.
In spring 2020, with the implications of the pandemic for office-based working starting to become clearer, Panoply pressed ‘play’ on its plans, engaging ERA to achieve the shift from onsite to hosted media services over the course of a weekend.
With a more dispersed workforce and less predictable accessibility requirements, it was apparent that continuing with the existing onsite media management infrastructure would not be practical for Panopoly.
So, it began to think about ways to effectively work hundreds of miles away without transporting vast amounts of data. With file sizes typically measured in terabytes, selecting an off-the-shelf file hosting service was not going to be a viable option.
Lindner outlined his team’s main requirements: ‘We have between eight and 10 team members working at any one time, all needing to pull data from the network and have access to 4K resolution streaming. So, we knew there had to be 1 GB connectivity going up and down, with all our personnel able to work comfortably with 4K’.
Panopoly also expressed an interest in having the option to add more capacity in line with production requirements. The company delivers a great deal of high-end 3D visuals and VFX work but also deals with increasing frame rate expectations for formats such as 4K.
‘You absolutely need to have the bandwidth there so you can keep latency very low despite the higher frame rates’, said Lindner. ‘Migrating to a hosted model has made the whole capacity issue more straightforward’.
And with the likelihood that Panoply will welcome more team members, it was also looking for an easy way to bring extra workstations onto the network. With ERA’s hosted services, Lindner’s team could save time and have new stations ready in just a few days.