London, UK – 2nd September 2025 – ERA, a leading provider of Infrastructure as a Service (IaaS) solutions for the Media and Entertainment industry, today announced a strategic partnership with Axle AI, the developer of radically simple media search and workflow automation solutions. The collaboration combines ERA’s high-performance infrastructure with Axle AI’s innovative media asset management (MAM) interface, creating a unified solution designed to make media workflows smarter, faster and more efficient.
As the volume of media content continues to grow exponentially, studios and creatives need better ways to store, find, and repurpose their assets. Together, ERA and Axle AI deliver a comprehensive solution that addresses these challenges. ERA provides the foundation with high-performance workstations, storage, and private cloud infrastructure, while Axle AI adds the intelligence through a powerful MAM interface and workflow automation. Key features include scene recognition, speech-to-text, advanced search, and Axle Tags for scene description, natural language search, and face recognition.
“Partnering with Axle AI allows us to deliver a smarter, more seamless workflow for our clients,” said Sean Baker, Managing Director at ERA. “By combining our private cloud infrastructure with Axle AI’s intuitive MAM interface and workflow tools, we’re helping creative teams focus on what they do best – producing amazing content while reducing the time and complexity of media management.
“This partnership is about giving creative teams the ability to manage, search, and collaborate on their content without the complexity typically associated with enterprise MAM systems,” said Neil Blake, Director EMEA & Global Integrations at Axle AI. “ERA’s infrastructure and expertise, combined with our solutions, unlock significant efficiencies and help clients maximise the value of their media.”
With this partnership, ERA and Axle AI are empowering the Media and Entertainment industry with a scalable, AI-driven solution that simplifies media management, accelerates workflows, and gives creatives more time to focus on storytelling.
